Advertising Menswear

Advertising Menswear
Author: Paul Jobling
Publsiher: A&C Black
Total Pages: 256
Release: 2014-03-13
Genre: History
ISBN: 9781472558114

Download Advertising Menswear Book in PDF, Epub and Kindle

Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Outrageous Advertising That s Outrageously Successful

Outrageous Advertising That s Outrageously Successful
Author: Bill Glazer,Dan S. Kennedy
Publsiher: Wordclay
Total Pages: 313
Release: 2009-05-01
Genre: Business & Economics
ISBN: 9780982379301

Download Outrageous Advertising That s Outrageously Successful Book in PDF, Epub and Kindle

A guide for small business owners who are dissatisfied with the results they get from their current advertising.

Man Appeal

Man Appeal
Author: Paul Jobling
Publsiher: Bloomsbury USA Academic
Total Pages: 161
Release: 2005-03
Genre: Design
ISBN: STANFORD:36105120001628

Download Man Appeal Book in PDF, Epub and Kindle

This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Federal Trade Commission Decisions

Federal Trade Commission Decisions
Author: United States. Federal Trade Commission
Publsiher: Unknown
Total Pages: 135
Release: 1975
Genre: Competition, Unfair
ISBN: UCSC:32106015941070

Download Federal Trade Commission Decisions Book in PDF, Epub and Kindle

Let s Find Ads on Clothing

Let s Find Ads on Clothing
Author: Mari Schuh
Publsiher: Lerner Publications
Total Pages: 24
Release: 2016-01-01
Genre: Juvenile Nonfiction
ISBN: 9781467796569

Download Let s Find Ads on Clothing Book in PDF, Epub and Kindle

What do the words and pictures on your shirt or shoes mean? Why did someone put those things on your clothes? Readers will learn to identify and evaluate the advertisements they see on clothing. Accessible text and explanatory photos help students understand the role of advertising in their lives.

Advertising Menswear

Advertising Menswear
Author: Paul Jobling
Publsiher: A&C Black
Total Pages: 256
Release: 2014-03-13
Genre: History
ISBN: 9781472558107

Download Advertising Menswear Book in PDF, Epub and Kindle

Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Menswear Dog Presents the New Classics

Menswear Dog Presents the New Classics
Author: David Fung,Yena Kim
Publsiher: Artisan
Total Pages: 160
Release: 2015-04-21
Genre: Design
ISBN: 9781579656560

Download Menswear Dog Presents the New Classics Book in PDF, Epub and Kindle

Bodhi, the Shiba Inu behind the beloved blog Menswear Dog, is here to show you how to dress like a man. Organized seasonally, The New Classics highlights the timeless, can’t-go-wrong items every man needs in his wardrobe—from a chambray shirt to a perfectly fitted peacoat (all modeled by Bodhi, of course)—and shows how to mix and match them all year long. Whatever your style dilemma, dog’s got your back! Readers will learn what to wear to a summer wedding, when to splurge (on the perfect white dress shirt) and when to save (snag your military field jacket at a thrift store), the secrets to getting the right fit, the brands that stand the test of time, the basics of clothing care, and more.

Textile Technology Digest

Textile Technology Digest
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2000
Genre: Textile fabrics
ISBN: CORNELL:31924089488690

Download Textile Technology Digest Book in PDF, Epub and Kindle

Men s wear semi monthly

Men s wear   semi monthly
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1907
Genre: Clothing trade
ISBN: NYPL:33433069062341

Download Men s wear semi monthly Book in PDF, Epub and Kindle

Fashion Merchandising

Fashion Merchandising
Author: Mary D. Troxell
Publsiher: Gregg Division McGraw-Hill
Total Pages: 422
Release: 1976
Genre: Clothing trade
ISBN: WISC:89031126386

Download Fashion Merchandising Book in PDF, Epub and Kindle

Includes a chapter on men's fashions.

Consumer Goods Europe

Consumer Goods Europe
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2001
Genre: Marketing
ISBN: UCLA:L0083478800

Download Consumer Goods Europe Book in PDF, Epub and Kindle

Marketing Communications

Marketing Communications
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1905
Genre: Advertising
ISBN: PSU:000052246043

Download Marketing Communications Book in PDF, Epub and Kindle

Marketing Today s Fashion

Marketing Today s Fashion
Author: Helena DePaola,Carol Stewart Mueller
Publsiher: Prentice Hall
Total Pages: 372
Release: 1980
Genre: Clothing trade
ISBN: CORNELL:31924000066484

Download Marketing Today s Fashion Book in PDF, Epub and Kindle

Business Publication Advertising Source

Business Publication Advertising Source
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 2003-11
Genre: Advertising
ISBN: NWU:35556030347421

Download Business Publication Advertising Source Book in PDF, Epub and Kindle

Men s wear semi monthly

Men s wear   semi monthly
Author: Anonim
Publsiher: Unknown
Total Pages: 135
Release: 1908-08
Genre: Clothing trade
ISBN: NYPL:33433069062317

Download Men s wear semi monthly Book in PDF, Epub and Kindle