Emotional Design

Emotional Design
Author: Don Norman
Publsiher: Basic Books
Total Pages: 272
Release: 2007-03-20
Genre: Design
ISBN: 9780465004171

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Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Design for Emotion

Design for Emotion
Author: Trevor van Gorp,Edie Adams
Publsiher: Elsevier
Total Pages: 256
Release: 2012-06-15
Genre: Computers
ISBN: 9780123865328

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Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs

Designing for Emotion

Designing for Emotion
Author: Aarron Walter
Publsiher: Unknown
Total Pages: 104
Release: 2011
Genre: Web sites
ISBN: 1937557006

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Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.--Back cover.

Emotions Technology and Design

Emotions  Technology  and Design
Author: Sharon Tettegah,Safiya Noble
Publsiher: Academic Press
Total Pages: 268
Release: 2015-12-28
Genre: Psychology
ISBN: 9780081007013

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Emotional design explicitly addresses the emotional relationship between the objects and the subjects of design—in this book, the objects are technologies, and the subjects are technology users. The first section delves into the philosophy and theory of emotional design to provide a foundation for the rest of the book, which goes on to discuss emotional design principles, the design and use of emoticons, and then intelligent agents in a variety of settings. A conclusion chapter covers future research and directions. Emotions, Technology, and Design provides a thorough look at how technology design affects emotions and how to use that understanding to in practical applications. Discusses the role of culture, trust, and identity in empathetic technology Presents a framework for using sound to elicit positive emotional responses Details the emotional use of color in design Explores the use of emoticons, earcons, and tactons Addresses the emotional design specific to agent-based environments

Emotionally Intelligent Design

Emotionally Intelligent Design
Author: Pamela Pavliscak
Publsiher: O'Reilly Media
Total Pages: 286
Release: 2018-11-21
Genre: Computers
ISBN: 9781491953112

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As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ. In this book, Pamela Pavliscak—design researcher and advisor to Fortune 500 companies—explores new research about emotion, new technology that engages emotion, and new emotional design practices. Drawing on her own research and the latest thinking in psychology, neuroscience, and behavioral economics, Pamela shows you how design can help promote emotional well-being. You’ll learn: How design has transformed emotion and how tech is transforming it again New principles for merging emotional intelligence and design thinking How to use a relationship model for framing product interactions and personality Methods for blending well-being interventions with design patterns How emotional resonance can guide designers toward ethical futures Implications of emotionally intelligent technology as it scales from micro- to mega-emotional spheres


Author: Marc Gobe
Publsiher: Simon and Schuster
Total Pages: 352
Release: 2010-06-29
Genre: Design
ISBN: 9781581158137

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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Emotionally Durable Design

Emotionally Durable Design
Author: Jonathan Chapman
Publsiher: Routledge
Total Pages: 224
Release: 2015-04-10
Genre: Architecture
ISBN: 9781317574828

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Emotionally Durable Design presents counterpoints to our ‘throwaway society’ by developing powerful design tools, methods and frameworks that build resilience into relationships between people and things. The book takes us beyond the sustainable design field’s established focus on energy and materials, to engage the underlying psychological phenomena that shape patterns of consumption and waste. In fluid and accessible writing, the author asks: why do we discard products that still work? He then moves forward to define strategies for the design of products that people want to keep for longer. Along the way we are introduced to over twenty examples of emotional durability in smart phones, shoes, chairs, clocks, teacups, toasters, boats and other material experiences. Emotionally Durable Design transcends the prevailing doom and gloom rhetoric of sustainability discourse, to pioneer a more hopeful, meaningful and resilient form of material culture. This second edition features pull-out quotes, illustrated product examples, a running glossary and comprehensive stand firsts; this book can be read cover to cover, or dipped in-and-out of. It is a daring call to arms for professional designers, educators, researchers and students from in a range of disciplines from product design to architecture; framing an alternative genre of design that reduces the consumption and waste of resources by increasing the durability of relationships between people and things.

Emotions Technology Design and Learning

Emotions  Technology  Design  and Learning
Author: Sharon Y. Tettegah,Martin Gartmeier
Publsiher: Academic Press
Total Pages: 332
Release: 2015-10-07
Genre: Education
ISBN: 9780128018811

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Emotions, Technology, Design, and Learning provides an update to the topic of emotional responses and how technology can alter what is being learned and how the content is learned. The design of that technology is inherently linked to those emotional responses. This text addresses emotional design and pedagogical agents, and the emotions they generate. Topics include design features such as emoticons, speech recognition, virtual avatars, robotics, and adaptive computer technologies, all as relating to the emotional responses from virtual learning. Addresses the emotional design specific to agent-based learning environments Discusses the use of emoticons in online learning, providing an historical overview of animated pedagogical agents Includes evidence-based insights on how to properly use agents in virtual learning environments Focuses on the development of a proper architecture to be able to have and express emotions Reviews the literature in the field of advanced agent-based learning environments Explores how educational robotic activities can divert students’ emotions from internal to external

Emotional Design Elements

Emotional Design Elements
Author: Smashing Magazine
Publsiher: Smashing Magazine
Total Pages: 135
Release: 2013
Genre: Human-computer interaction
ISBN: 9783943075571

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Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception. Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it. TABLE OF CONTENTS - Inclusive Design - The Personality Layer - Give Your Website Soul With Emotionally Intelligent Interactions - Not Just Pretty: Building Emotion Into Your Websites - Playful UX Design: Building A Better Game - Gamification And UX: Where Users Win Or Lose - Adding A Personal Touch To Your Web Design

Emotional Design in Human Robot Interaction

Emotional Design in Human Robot Interaction
Author: Hande Ayanoğlu,Emília Duarte
Publsiher: Springer Nature
Total Pages: 199
Release: 2019-09-09
Genre: Computers
ISBN: 9783319967226

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While social robots participation increases in everyday human life, their presence in diverse contexts and situations is expected. At the same point, users tend to become more demanding regarding their roles, abilities, behaviour and appearance. Thus, designers and developers are confronted with the need to design more sophisticated robots that can produce such a positive reaction from users so as to become well accepted in various cases of use. Like this, Human-Robot Interaction has become a developing area. Emotions are an important part in human life, since they mediate the interaction with other humans, entities and/or products. In recent years, there has been an increase in the importance of emotions applied to the design field, giving rise to the so-called Emotional Design area. In the case of Human-Robot Interaction, the emotional design can help to elicit (e.g., pleasurable) or prevent (e.g., unpleasant) emotional/affective reactions/responses. This book gives a practical introduction to emotional design in human-robot interaction and supports designers with knowledge and research tools to help them take design decisions based on a User-Centred Design approach. It should also be useful to people interested in design processes, even if not directly related to the design of social robots but, instead, to other technology-based artefacts. The text is meant as a reference source with practical guidelines and advice for design issues.

Emotional Design and the Healthcare Environment

Emotional Design and the Healthcare Environment
Author: Marco Maria Maiocchi,Zhabiz Shafieyoun
Publsiher: Springer Nature
Total Pages: 144
Release: 2022-06-17
Genre: Medical
ISBN: 9783030998462

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For all of the tremendous advances in medicine and treatment the world has seen in the modern era, the human body’s ability to heal itself remains a (literally) vital and often overlooked facet of healthcare. Through the use of emotional design, aimed at transforming healthcare environments, such as waiting rooms, in such a way as to boost the emotional wellbeing of patients, and thus their general attitudes, including in regard to their own healing processes, medical institutions can improve outcomes for the people they treat while simultaneously lowering overall costs. Design, as an inherently transdisciplinary, problem-solving activity, is well-suited to this task. And when combined with a field of study such as neuroscience, which can literally map out the perceptions that lead to the experience of particular emotions, healthcare environments can be transformed into spaces (through such innovations as Kansei engineering) that then subsequently transform the people who rely on them the most, leading to more efficiency and less red ink.

Emotions in Technology Design From Experience to Ethics

Emotions in Technology Design  From Experience to Ethics
Author: Rebekah Rousi,Jaana Leikas,Pertti Saariluoma
Publsiher: Springer Nature
Total Pages: 189
Release: 2020-09-29
Genre: Computers
ISBN: 9783030534837

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Understanding emotions is becoming ever more valuable in design, both in terms of what people prefer as well as in relation to how they behave in relation to it. Approaches to conceptualising emotions in technology design, how emotions can be operationalised and how they can be measured are paramount to ascertaining the core principles of design. Emotions in Technology Design: From Experience to Ethics provides a multi-dimensional approach to studying, designing and comprehending emotions in design. It presents emotions as understood through basic human-technology research, applied design practice, culture and aesthetics, ethical approaches to emotional design, and ethics as a cultural framework for emotions in design experience. Core elements running through the book are: cognitive science – cognitive-affective theories of emotions (i.e., Appraisal); culture – the ways in which our minds are trained to recognise, respond to and influence design; and ethics – a deep cultural framework of interpretations of good versus evil. This ethical understanding brings culture and cognition together to form genuine emotional experience. This book is essential reading for designers, technology developers, HCI and cognitive science scholars, educators and students (at both undergraduate and graduate levels) in terms of emotional design methods and tools, systematic measurement of emotion in design experience, cultural theory underpinning how emotions operate in the production and interaction of design, and how ethics influence basic (primal) and higher level emotional reactions. The broader scope equips design practitioners, developers and scholars with that ‘something more’ in terms of understanding how emotional experience of technology can be positioned in relation to cultural discourse and ethics.

How Games Move Us

How Games Move Us
Author: Katherine Isbister
Publsiher: MIT Press
Total Pages: 192
Release: 2016-03-04
Genre: Games & Activities
ISBN: 9780262333245

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An engaging examination of how video game design can create strong, positive emotional experiences for players, with examples from popular, indie, and art games. This is a renaissance moment for video games—in the variety of genres they represent, and the range of emotional territory they cover. But how do games create emotion? In How Games Move Us, Katherine Isbister takes the reader on a timely and novel exploration of the design techniques that evoke strong emotions for players. She counters arguments that games are creating a generation of isolated, emotionally numb, antisocial loners. Games, Isbister shows us, can actually play a powerful role in creating empathy and other strong, positive emotional experiences; they reveal these qualities over time, through the act of playing. She offers a nuanced, systematic examination of exactly how games can influence emotion and social connection, with examples—drawn from popular, indie, and art games—that unpack the gamer's experience. Isbister describes choice and flow, two qualities that distinguish games from other media, and explains how game developers build upon these qualities using avatars, non-player characters, and character customization, in both solo and social play. She shows how designers use physical movement to enhance players' emotional experience, and examines long-distance networked play. She illustrates the use of these design methods with examples that range from Sony's Little Big Planet to the much-praised indie game Journey to art games like Brenda Romero's Train. Isbister's analysis shows us a new way to think about games, helping us appreciate them as an innovative and powerful medium for doing what film, literature, and other creative media do: helping us to understand ourselves and what it means to be human.

Managing Emotion in Design Innovation

Managing Emotion in Design Innovation
Author: Amitoj Singh
Publsiher: CRC Press
Total Pages: 228
Release: 2013-08-28
Genre: Business & Economics
ISBN: 9781000219074

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This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.

Student Centered Virtual Learning Environments in Higher Education

Student Centered Virtual Learning Environments in Higher Education
Author: Boboc, Marius,Koç, Selma
Publsiher: IGI Global
Total Pages: 281
Release: 2018-10-19
Genre: Education
ISBN: 9781522557708

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Online and virtual education is continually integrated in university classrooms. While online learning provides a more cost-effective alternative for students, educators must also analyze the psychology of online learners and identify ways to support their growth and development in their respective instructional settings. Student-Centered Virtual Learning Environments in Higher Education is a collection of innovative research that focuses on connecting contextual analyses of student-focused online instruction with quality assurance principles to improve higher education. Highlighting a range of topics including instructional design, professional development, and student engagement, this book is ideally designed for educators, software developers, instructional designers, educational administration, academicians, and students seeking current research on emerging principles and practices related to designing, implementing, and evaluating virtual teaching and learning.