Fascinate Revised And Updated

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

A history and critical assessment of leading indicators reveals their indelible impact on the economy, public policy and other critical decisions, discussing their shortcomings while making suggestions for reducing dependence on them.

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: • Know thyself • Know what you want to be known for • Know how to be consistent • Know how to accept failure as part of building your personal brand • Know how to communicate your personal brand attributes • Know how to create your own opportunities • Know and master the art of connection • Know that silence is not an option • Know your expectations, not your limitations • Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

Selling can be uncomfortable, uneasy, and at times awkward. Traditional, always be closing, crushing quota methods only add to the pushy, icky discomfort of selling. But it doesn't have to be that way. Selling doesn't require pressure tactics, false urgency, shameless self-promotion, or mosquito-style persistence. This type of selling emerges from fear. It's self-centric, limiting, and transactional. Sell from Love is the other way. It's the better way. Sell from Love is a three-step framework that is inspired by authenticity, empathy, and purpose. When you sell from love, you will shift from transactional selling to transformational selling. Sell from Love will teach you how to: use your unique gifts, talents, and expertise to build a business you love. confidently navigate through selling fears, uncertainties, and doubt. magnetically attract clients, promote with integrity, and sell with ease. naturally close sales and find more purpose and meaning in your work. Sell from Love will help you get clients without compromising who you are, what you're selling or who you're selling to. You will learn how to love yourself, love your client, and love your offer so you can earn more money, expand your reach, and make a bigger impact with integrity, courage, and love.

This new edition of Conservation and Management of Tropical Rainforests applies the large body of knowledge, experience and tradition available to those who study tropical rainforests. Revised and updated in light of developments in science, technology, economics, politics, etc. and their effects on tropical forests, it describes the principles of integrated conservation and management that lead to sustainability, identifying the unifying phenomena that regulate the processes within the rainforest and that are fundamental to the ecosystem viability. Features of the natural forest and the socio-cultural ecosystems which can be mimicked in the design of self-sustaining forests are also discussed. A holistic approach to the management and conservation of rainforests is developed throughout the book. The focus on South-East Asian forestry will be widened to include Africa and Latin America. Recent controversial issues such as biofuels and carbon credits with respect to tropical forests and their inhabitants will be discussed. This book is a substantial contribution to the literature, it is a valuable resource for all those concerned with rainforests.

FULLY REVISED AND UPDATED, THE STORY OF DUSTY SPRINGFIELD TWENTY YEARS ON. 'Provocative and deadly accurate' - Time Out Dusty Springfield was one of our greatest pop singers. From 60s hits like 'I Only Want To Be With You', 'Son of a Preacher Man' and 'You Don't Have To Say You Love Me' to her 80s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This completely revised and updated edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material and over 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 60s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

This third edition of Kenneth Katzner's best-selling guide to languages is essential reading for language enthusiasts everywhere. Written with the non-specialist in mind, its user-friendly style and layout, delightful original passages, and exotic scripts, will continue to fascinate the reader. This new edition has been thoroughly revised to include more languages, more countries, and up-to-date data on populations. Features include: *information on nearly 600 languages *individual descriptions of 200 languages, with sample passages and English translations *concise notes on where each language is spoken, its history, alphabet and pronunciation *coverage of every country in the world, its main language and speaker numbers *an introduction to language families

Previous editions ('Social Skills in Interpersonal Communication') have established this work as the standard textbook on communication. Directly relevant to a multiplicity of research areas and professions, this thoroughly revised and updated edition has been expanded to include the latest research as well as a new chapter on negotiating. Key examples and summaries have been augmented to help contextualise the theory of skilled interpersonal communication in terms of its practical applications. Combining both clarity and a deep understanding of the subject matter, the authors have succeeded in creating a new edition which will be essential to anyone studying or working in the field of interpersonal communication.

The only book for mystery shoppers endorsed by the Mystery Shopping Providers Association.If you are looking for a flexible, fun way to make extra money, mystery shopping may be for you! You can get paid to shop, eat in restaurants, get your hair cut, go to the movies and more . . . and Cathy Stucker will show you how.

The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, then illustrates these coaching strategies with over 1,000 examples of penetrating questions. Covering the gamut from basic techniques like options and actions to advanced concepts such as challenge and reframing, Coaching Questions is a book that will find a home on any coach's short list of handy references. Coaching Questions: A Coach's Guide to Powerful Asking Skills includes:1. Dozens of asking tools, models, and strategies.2. The top ten asking mistakes coaches make, and how to correct each one.3. Nearly 1200 examples of powerful questions from real coaching situations.4. Destiny discovery tools organized in a four-part life-purpose model .5. Overviews of 15 popular coaching niches, with a tool and examples for each.6. A schedule of training exercises to help you become a "Master of Asking".