How the World Sees You

How the World Sees You
Author: Sally Hogshead
Publsiher: Harper Collins
Total Pages: 448
Release: 2014-07-01
Genre: Business & Economics
ISBN: 9780062230706

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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

How the World Sees You Enhanced Edition

How the World Sees You  Enhanced Edition
Author: Sally Hogshead
Publsiher: Harper Collins
Total Pages: 448
Release: 2014-07-29
Genre: Business & Economics
ISBN: 9780062374639

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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Fascinate Revised and Updated

Fascinate  Revised and Updated
Author: Sally Hogshead
Publsiher: HarperCollins
Total Pages: 352
Release: 2016-04-26
Genre: Business & Economics
ISBN: 9780062405937

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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate

Fascinate
Author: Sally Hogshead
Publsiher: Harper Collins
Total Pages: 288
Release: 2010-02-09
Genre: Business & Economics
ISBN: 9780061966163

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

How the World Thinks

How the World Thinks
Author: Julian Baggini
Publsiher: Granta Books
Total Pages: 135
Release: 2018-10-04
Genre: Philosophy
ISBN: 9781783782291

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*SUNDAY TIMES BESTSELLER* 'There to fill the Sapiens-size hole in your life' Observer In this groundbreaking global overview of philosophy, Julian Baggini travels the world to provide a wide-ranging map of human thought. One of the great unexplained wonders of human history is that written philosophy flowered entirely separately in China, India and Ancient Greece at more or less the same time. These early philosophies have had a profound impact on the development of distinctive cultures in different parts of the world. What we call 'philosophy' in the West is not even half the story. Julian Baggini sets out to expand our horizons in How the World Thinks, exploring the philosophies of Japan, India, China and the Muslim world, as well as the lesser-known oral traditions of Africa and Australia's first peoples. Interviewing thinkers from around the globe, Baggini asks questions such as: why is the West is more individualistic than the East? What makes secularism a less powerful force in the Islamic world than in Europe? And how has China resisted pressures for greater political freedom? Offering deep insights into how different regions operate, and paying as much attention to commonalities as to differences, Baggini shows that by gaining greater knowledge of how others think we take the first step to a greater understanding of ourselves.

How to be More Interesting

How to be More Interesting
Author: Edward de Bono
Publsiher: Penguin UK
Total Pages: 304
Release: 2017-09-07
Genre: Self-Help
ISBN: 9780241336922

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THE classic work about changing yourself and how others see you from the world-renowned writer and philosopher Edward de Bono People spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed importance few of us devote similar efforts to be interesting. It is often thought that intelligence, beauty and confidence make you more interesting. This is not true. Being interesting is actually a state of mind. In How to be More Interesting, lateral-thinking guru Edward de Bono reveals how playing with ideas, making connections, speculating and using the imagination are at the heart of being an interesting person. With seventy exercises that will help you bring humour, insight and surprise to everyday situations, this book will ensure that people not only find you fascinating company but also won't be able to forget you.

Attractive Unattractive Americans

Attractive Unattractive Americans
Author: René Zografos
Publsiher: Unknown
Total Pages: 238
Release: 2015-08-03
Genre: Education
ISBN: 8299859883

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Almost every human being on the planet today knows something - and feels something - about America. It's the "land of the free and the home of the brave." It's responsible for hamburgers and Coca-Cola and color TV. It's the center of the universe, with the greatest athletes, tallest buildings, most famous movie stars, and biggest dreamers. But what does a world that contains seven billion people really think about the most talked about - and controversial - nation on earth? This is the question that inspired RenE Zografos to spend seven years interviewing people from seven continents to pen the definitive guide to the U.S.A.'s global reputation. In ATTRACTIVE UNATTRACTIVE AMERICANS, Zografos - an award-winning Norwegian-Greek author of eight books and veteran journalist - brings together the voices of thousands of people from around the world to highlight their opinions of Americans and the country they live in. From Mexico-born 'Dog Whisperer' Cesar Millan and a Bangkok-based tailor named Marco, to American girl-obsessed Italian teenagers and Swedish ex-pats living in the U.S.A., Attractive Unattractive Americans is chock-full of hundreds of unexpected insights, opinions, compliments and criticisms about the so-called "greatest country on earth." It's a fascinating, not-to-be-missed exploration of culture, politics, philosophy, and the American Dream the likes of which has never before been seen in one place. Among the timely, unusual, and exceptionally entertaining questions ATTRACTIVE UNATTRACTIVE AMERICANS addresses include: - Are Americans liked or disliked when traveling abroad? - Do people from other countries actually care about what's going on in America? - Is American music, film, fashion, and food as influential as we think it is? - How do the great American cities actually stack up against the Hollywood portrayals of them? - Are Americans attractive?

Between the World and Me

Between the World and Me
Author: Ta-Nehisi Coates
Publsiher: One World
Total Pages: 176
Release: 2015-07-14
Genre: Biography & Autobiography
ISBN: 9780679645986

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#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.

Beauty by the Book

Beauty by the Book
Author: Nancy Stafford
Publsiher: Multnomah
Total Pages: 240
Release: 2010-04-21
Genre: Religion
ISBN: 9780307565013

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From celebrated Hollywood starlets to the covers of Cosmo, our society seems obsessed with beauty. Actress and Main Floor host Nancy Stafford (best known for her starring role as Michelle Thomas on Matlock) digs below our culture's fixation on outward appearance to show you that true beauty is more than skin-deep. "Every woman has beauty," says Stafford, "but not everyone sees it. I want you to see it." In Beauty by the Book she bares her heart to readers, laying out the Scriptures, promises, and truths women need to know to find their true value. Her liberating reflections will help you see yourself as God sees you -- worthy, lovable, and beautiful.“Mirror, Mirror, on the W all…” What do you see when you look in the mirror? Do you see a unique individual created in the image of Beauty itself—one chosen, Cherished, and valued in the eyes of God? If not, you may be looking in the wrong mirror—one distorted by emotional wounds, lies from your past, or the unrealistic standards of our culture. “Everyone has beauty and worth,” says Nancy Stafford, “but not everyone sees it. I want you to see it.” Nancy shares her own poignant story and holds up the true mirror of God’s Word—inviting you to see yourself as God sees you, to absorb His truth, and to know beyond a shadow of a doubt that the King is enthralled by your beauty!

Bittersweet

Bittersweet
Author: Susan Cain
Publsiher: Crown
Total Pages: 352
Release: 2022-04-05
Genre: Psychology
ISBN: 9780451499806

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In her new masterpiece, the author of the bestselling phenomenon Quiet reveals the power of a bittersweet outlook on life, and why we’ve been so blind to its value. “Bittersweet grabs you by the heart and doesn’t let go.”—BRENÉ BROWN, author of Atlas of the Heart “Susan Cain has described and validated my existence once again!”—GLENNON DOYLE, author of Untamed “A sparkling ode to the beauty of the human condition.”—ADAM GRANT, author of Think Again ONE OF THE MOST ANTICIPATED BOOKS OF 2022—Oprah Daily, BookPage Bittersweetness is a tendency to states of long­ing, poignancy, and sorrow; an acute aware­ness of passing time; and a curiously piercing joy at the beauty of the world. It recognizes that light and dark, birth and death —bitter and sweet—are forever paired. If you’ve ever wondered why you like sad music . . . If you find comfort or inspiration in a rainy day . . . If you react intensely to music, art, nature, and beauty . . . Then you probably identify with the bitter­sweet state of mind. With Quiet, Susan Cain urged our society to cultivate space for the undervalued, indispensable introverts among us, thereby revealing an un­tapped power hidden in plain sight. Now she em­ploys the same mix of research, storytelling, and memoir to explore why we experience sorrow and longing, and how embracing the bittersweetness at the heart of life is the true path to creativity, con­nection, and transcendence. Cain shows how a bittersweet state of mind is the quiet force that helps us transcend our personal and collective pain. If we don’t acknowledge our own heartache, she says, we can end up inflicting it on others via abuse, domination, or neglect. But if we realize that all humans know—or will know—loss and suffering, we can turn toward one another. At a time of profound discord and personal anxiety, Bittersweet brings us together in deep and unexpected ways.

Steal the Show

Steal the Show
Author: Michael Port
Publsiher: Houghton Mifflin Harcourt
Total Pages: 272
Release: 2015-10-06
Genre: Business & Economics
ISBN: 9780544555181

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A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.

The World As I See It

The World As I See It
Author: Albert Einstein
Publsiher: Prabhat Prakashan
Total Pages: 135
Release: 101-01-01
Genre: Self-Help
ISBN: 9182736450XXX

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The World as I See It is a book by Albert Einstein translated from the German by A. Harris and published in 1935 by John Lane The Bodley Head. The original German book is Mein Weltbild by Albert Einstein, first published in 1934 by Rudolf Kayser.

Reclaim Your Brain

Reclaim Your Brain
Author: Joseph A. Annibali
Publsiher: Avery
Total Pages: 304
Release: 2015
Genre: Brain
ISBN: 9781594632976

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A too-busy brain can interfere with attention, concentration, mood and even the ability to make decisions and solve problems. Annibali shows you how to restore cognitive calm, and provides useful suggestions to help you understand your own brain functions so you can discover which techniques will work for you.

What You Can See from Here

What You Can See from Here
Author: Mariana Leky
Publsiher: Farrar, Straus and Giroux
Total Pages: 336
Release: 2021-06-22
Genre: Fiction
ISBN: 9780374720636

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“I loved this novel truly, madly, deeply.” —Nina George, bestselling author of The Book of Dreams and The Little Paris Bookshop In this international bestseller by the award-winning novelist Mariana Leky, a heartwarming story unfolds about a small town, a grandmother whose dreams foretell a coming death, and the young woman forever changed by these losses and her loving, endearingly oddball community On a beautiful spring day, a small village wakes up to an omen: Selma has dreamed of an okapi. Someone is about to die. Luisa, Selma’s ten-year-old granddaughter, looks on as the predictable characters of her small world begin acting strangely. Though they claim not to be superstitious, each of her neighbors newly grapples with buried secrets and deferred decisions that have become urgent in the face of death. Luisa’s mother struggles to decide whether to end her marriage. An old family friend, known only as the optician, tries to find the courage to tell Selma he loves her. Only sad Marlies remains unchanged, still moping around her house and cooking terrible food. But when the prophesied death finally comes, the circumstances fall outside anyone’s expectations. The loss forever changes Luisa and shapes her for years to come, as she encounters life’s great questions alongside her devoted friends, young and old. A story about the absurdity of life and death, a bittersweet portrait of small towns and the wider world that beckons beyond, this charmer of a novel is also a thoughtful meditation on the way loss and love shape not just a person but a community. Mariana Leky’s What You Can See from Here is a moving tale of grief, first love, reluctant love, late love, and finding one’s place in the world, even if that place is right where you started.

You Should See Me in a Crown

You Should See Me in a Crown
Author: Leah Johnson
Publsiher: Scholastic Inc.
Total Pages: 336
Release: 2020-06-02
Genre: Juvenile Fiction
ISBN: 9781338503623

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A TIME Magazine Best YA Book of All Time A Stonewall Honor Book A Reese's Book Club YA Pick Liz Lighty has always believed she's too black, too poor, too awkward to shine in her small, rich, prom-obsessed midwestern town. But it's okay -- Liz has a plan that will get her out of Campbell, Indiana, forever: attend the uber-elite Pennington College, play in their world-famous orchestra, and become a doctor. But when the financial aid she was counting on unexpectedly falls through, Liz's plans come crashing down . . . until she's reminded of her school's scholarship for prom king and queen. There's nothing Liz wants to do less than endure a gauntlet of social media trolls, catty competitors, and humiliating public events, but despite her devastating fear of the spotlight she's willing to do whatever it takes to get to Pennington. The only thing that makes it halfway bearable is the new girl in school, Mack. She's smart, funny, and just as much of an outsider as Liz. But Mack is also in the running for queen. Will falling for the competition keep Liz from her dreams . . . or make them come true?