Italy Luxury Family Hotels and Resorts

Italy Luxury Family Hotels and Resorts
Author: Max Publication, Incorporated
Publsiher: Debra Levinson
Total Pages: 212
Release: 2012-02-14
Genre: Travel
ISBN: 9780979988226

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Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands
Author: Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publsiher: IGI Global
Total Pages: 351
Release: 2021-03-26
Genre: Business & Economics
ISBN: 9781799858836

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In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Luxury and the Ethics of Greed in Early Modern Italy

Luxury and the Ethics of Greed in Early Modern Italy
Author: Catherine Kovesi
Publsiher: Early European Research
Total Pages: 305
Release: 2019-02-14
Genre: Business & Economics
ISBN: 2503580114

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This book unravels the complex interaction of the paradigms of luxury and greed which lie at the origins of modern consumption practices. In the Western world, the phenomenon of luxury and the ethical dilemmas it raised appeared, for the first time since antiquity, in early modern Italy. Here, luxury emerged as a core idea in the conceptualization of consumption. Simultaneously, greed--which manifested in new and unrestrained consumption practices--came under close ethical scrutiny. As the buying power of new classes gained pace, these paradigms evolved as they continued both to influence, and be influenced by, other emerging global cultures through the early modern period. After defining luxury and greed in their historical contexts, the volume's chapters elucidate new consumptive goods, from chocolate to official robes of state; they examine how ideas about, and objects of, luxury and greed were disseminated through print, diplomacy, and gift-giving; and they reveal how even the most elite of consumers could fake their luxury objects. A group of international scholars from a range of disciplines thereby provide a new appraisal and vision of luxury and the ethics of greed in early modern Italy.

The Value of Luxury

The Value of Luxury
Author: Beata Stępień
Publsiher: Springer Nature
Total Pages: 431
Release: 2020-10-12
Genre: Business & Economics
ISBN: 9783030512187

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What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Luxury Retail and Digital Management

Luxury Retail and Digital Management
Author: Michel Chevalier,Michel Gutsatz
Publsiher: John Wiley & Sons
Total Pages: 384
Release: 2020-03-17
Genre: Business & Economics
ISBN: 9781119542353

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Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Critical Luxury Studies

Critical Luxury Studies
Author: John Armitage
Publsiher: Edinburgh University Press
Total Pages: 242
Release: 2016-04-18
Genre: Art
ISBN: 9781474402620

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Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

The Future of Luxury Brands

The Future of Luxury Brands
Author: Annamma Joy
Publsiher: Walter de Gruyter GmbH & Co KG
Total Pages: 311
Release: 2022-02-07
Genre: Business & Economics
ISBN: 9783110732757

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The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

The Player Bookazine Issue 24

The Player Bookazine Issue 24
Author: The Player
Publsiher: The Player
Total Pages: 135
Release: 2013-11-30
Genre: Electronic Book
ISBN: 9182736450XXX

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The Italian Model of Management

The Italian Model of Management
Author: Luigi Serio
Publsiher: Routledge
Total Pages: 242
Release: 2018-04-27
Genre: Business & Economics
ISBN: 9781351284660

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This book is an essential resource for facilitators seeking to help students develop their knowledge of management practice in Italy. It presents a collection of the best case studies and accompanying teaching notes from the Italian Association for Management Development (ASFOR) competition in 2014. The cases are written by teachers across many of the members of ASFOR in Italy, leading business schools, corporate universities and academia. Knowledge gained by professionals often remains implicit and is rarely shared. By grouping together the award-winning case studies in this volume, readers can gain an important insight into how management is conducted in Italy. This collection shines a light on management practices across several industries. The Italian economy differs from others in that it is one in which small and family-run businesses dominate, and the relationship between the private sector and public life is unique. As a result, The Italian Model of Management provides the opportunity for students to enlarge the Anglo-Saxon model and perspective of management, and to offer cross-cultural learning experiences, based on the distinction of a “Made in Italy” competitive advantage. Each case provides an engaging story, plots the strategic development of the organization in question, and is supported by online teaching guidance and teaching notes.

Is the Environment a Luxury

Is the Environment a Luxury
Author: Silvia Tiezzi,Chiara Martini
Publsiher: Routledge
Total Pages: 246
Release: 2014-07-11
Genre: Business & Economics
ISBN: 9781317820345

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The purpose of this collection of essays is to shed some light on the complex relationship between environmental quality and the distribution of income. Are the preferences of the poor towards a cleaner environment really different from those of the rich? Environmental economists have traditionally focused on efficiency issues. In their analyses the quality of the environment is usually related to aggregate or average variables, like per capita income; policy recommendations are usually formulated considering efficiency with no regard for equity and also the predicted effects of policies are evaluated in aggregate terms. The essays collected in this volume go into the problem of the relationship between environmental quality and income distribution. The book’s opening essay shows how different theories of economic growth and environmental quality seem to suggest that the higher the level of income the higher is the value of environmental protection. The essays that follow, a mix of already published papers and of papers solicited for this book, analyse the relationship between environmental quality and income distribution from different perspectives (both micro and macro) and on the basis of more than one methodology. This book highlights that the preferences of the poor towards a cleaner environment may differ from those of the rich, but income is also very likely to represent only one factor affecting them. The essays consider other relevant factors affecting preferences for environmental quality. What clearly emerges is that the distribution of costs and benefits of environmental policies is the key for their successful implementation, and that further research is needed to both address the distributional effects themselves and the strategies to mitigate them.

Italy from 1494 to 1790

Italy from 1494 to 1790
Author: Katharine Dorothea Ewart Vernon,Katharine Dorothea Ewart
Publsiher: Unknown
Total Pages: 516
Release: 1909
Genre: Italy
ISBN: UOM:39015014148087

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International Digital Marketing in China

International Digital Marketing in China
Author: Lala Hu
Publsiher: Springer Nature
Total Pages: 99
Release: 2020-03-16
Genre: Business & Economics
ISBN: 9783030381608

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This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.

Italian Mobilities

Italian Mobilities
Author: Ruth Ben-Ghiat,Stephanie Malia Hom
Publsiher: Routledge
Total Pages: 206
Release: 2015-07-24
Genre: Social Science
ISBN: 9781317677727

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The Italian nation-state has been defined by practices of mobility. Tourists have flowed in from the era of the Grand Tour to the present, and Italians flowed out in massive numbers in the late 19th and early 20th centuries: Italians made up the largest voluntary emigration in recorded world history. As a bridge from Africa to Europe, Italy has more recently been a destination of choice for immigrants whose tragic stories of shipwreck and confinement are often in the news. This first-of-its-kind edited volume offers a critical accounting of those histories and practices, shedding new light on modern Italy as a flashpoint for mobilities as they relate to nationalism, imperialism, globalization, and consumer, leisure, and labor practices. The book’s eight essays reveal how a country often appreciated for what seems immutable - its classical and Renaissance patrimony - has in fact been shaped by movement and transit.

Corinne Or Italy

Corinne  Or Italy
Author: Germaine de Staël,Madame De Sta?l
Publsiher: Oxford University Press, USA
Total Pages: 422
Release: 1998
Genre: Fiction
ISBN: 0192825054

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Corinne, or Italy (1807) is both the story of a love affair and Madame de Stael's homage to the landscape, literature, and art of Italy. The Scottish peer Lord Nelvil is torn between his passion for the beautiful Italian poetess Corinne and respect for his dead father's wish that he should marry Lucile, a traditionally dutiful English girl. His choice leads to tragedy for Corinne and a seared conscience for himself. Madame de Stael weaves discreet French Revolutionary allusion and allegory into her novel. It stands at the birth of modern nationalism and is also one of the first works to put a woman's creativity centre stage. Sylvia Raphael's new translation preserves the natural character of the French original and is complemented by notes and an introduction which sets an extraordinary work of European Romanticism in its historical context.

Sustainable Luxury Brands

Sustainable Luxury Brands
Author: Cesare Amatulli,Matteo De Angelis,Michele Costabile,Gianluigi Guido
Publsiher: Springer
Total Pages: 244
Release: 2017-01-20
Genre: Business & Economics
ISBN: 9781137601599

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This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.