Words that Sell

Words that Sell
Author: Richard Bayan
Publsiher: McGraw-Hill Companies
Total Pages: 127
Release: 1987
Genre: Business & Economics
ISBN: 0809247992

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"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Words that Sell Revised and Expanded Edition

Words that Sell  Revised and Expanded Edition
Author: Richard Bayan
Publsiher: McGraw Hill Professional
Total Pages: 144
Release: 2006-04-05
Genre: Business & Economics
ISBN: 9780071661102

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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Phrases That Sell

Phrases That Sell
Author: Sally Germain,Edward W. Werz
Publsiher: McGraw-Hill Education
Total Pages: 160
Release: 1998
Genre: Business & Economics
ISBN: 0809229773

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"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

More Words That Sell

More Words That Sell
Author: Richard Bayan
Publsiher: McGraw-Hill Education
Total Pages: 176
Release: 2003-07-17
Genre: Business & Economics
ISBN: 0071418539

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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Subtle Words That Sell

Subtle Words That Sell
Author: Paul Ross
Publsiher: Unknown
Total Pages: 149
Release: 2019-08-11
Genre: Electronic Book
ISBN: 1089598432

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Are you tired of the same, worn out sales scripts, assumed closes, tag questions and other stale nonsense that no longer work, insult your prospect's intelligence, and make you feel like a schmuck? Are you ready to add top dollars to your bottom line without sleazy sales tricks? Then grab your copy of "Subtle Words That Sell" and learn revolutionary and ground breaking concepts and tools that will get your prospects to convince themselves to buy.

Your Network Is Your Net Worth

Your Network Is Your Net Worth
Author: Porter Gale,Guy Kawasaki
Publsiher: Simon and Schuster
Total Pages: 304
Release: 2013-06-04
Genre: Business & Economics
ISBN: 9781451688757

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Outlines new approaches to networking that reflect shifting cultural values and improved digital technologies, sharing instructional case studies and practical tips for network building using online social media and in-person interactions.

SPIN Selling

SPIN    Selling
Author: Neil Rackham
Publsiher: Routledge
Total Pages: 256
Release: 2020-04-28
Genre: Business & Economics
ISBN: 9781000154573

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True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Thinker s Thesaurus Sophisticated Alternatives to Common Words Expanded Third Edition

The Thinker s Thesaurus  Sophisticated Alternatives to Common Words  Expanded Third Edition
Author: Peter E. Meltzer
Publsiher: W. W. Norton & Company
Total Pages: 720
Release: 2015-08-03
Genre: Reference
ISBN: 9780393338973

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With over twenty percent more material, a must for any lover of distinctive words. This entertaining and informative reference features sophisticated and surprising alternatives to common words together with no-fail guides to usage. Avoiding traditional thesauruses’ mundane synonym choices, Peter E. Meltzer puts each word—whether it’s protrepic, apostrophize, iracund, or emulous—in context by using examples from a broad range of contemporary books, periodicals, and newspapers. His new introduction makes the case for why we should widen our vocabulary and use the one right word. This groundbreaking thesaurus remains a unique venture, one that enriches your writing while helping you find the perfect word.

How to Win Friends and Influence People

How to Win Friends  and Influence People
Author: Dale Carnegie
Publsiher: Sristhi Publishers & Distributors
Total Pages: 272
Release: 2020-10-12
Genre: Self-Help
ISBN: 9788194790891

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Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.

The 250 Power Words That Sell

The 250 Power Words That Sell
Author: Stephan Schiffman
Publsiher: Simon and Schuster
Total Pages: 224
Release: 2012-12-18
Genre: Business & Economics
ISBN: 9781440556265

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Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!

Power Sales Words

Power Sales Words
Author: Vicky Oliver
Publsiher: Sourcebooks Incorporated
Total Pages: 258
Release: 2006
Genre: Business & Economics
ISBN: 140220650X

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A hands-on guide to writing copy that sells.

Ca hvertising

Ca hvertising
Author: Drew Eric Whitman
Publsiher: Red Wheel/Weiser
Total Pages: 208
Release: 2008-11-15
Genre: Business & Economics
ISBN: 9781601638878

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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Advertising Headlines That Make You Rich

Advertising Headlines That Make You Rich
Author: David Garfinkel
Publsiher: Morgan James Publishing
Total Pages: 149
Release: 2018-10-02
Genre: Business & Economics
ISBN: 9781600370229

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IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

The Elements of Expression

The Elements of Expression
Author: Arthur Plotnik
Publsiher: Cleis Press
Total Pages: 240
Release: 2012-06-12
Genre: Reference
ISBN: 9781936740147

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Presents a guide to writing and speaking expressively, offering advice on such topics as high energy verbs, figures of speech, syntax, word patterns, and vocabulary.

Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks Sales and Profits No Matter What You Sell Or Who You Se

Copywriting Secrets  How Everyone Can Use the Power of Words to Get More Clicks  Sales  and Profits   No Matter What You Sell Or Who You Se
Author: Jim Edwards
Publsiher: Author Academy Elite
Total Pages: 328
Release: 2019-12-12
Genre: Business & Economics
ISBN: 1640854622

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This book will help you to make more money, serve more people, and increase your impact so you can change the world in your own way. Few people on earth have studied and applied sales copy in more situations, for more people, and in more businesses than Jim has. This book will teach you a skill that will pay you for the rest of your life.